[Mar 29th 2007] From David to Goliath
Posted by RUN n LEARN
Porsche and Volkswagen From David to Goliath Mar 29th 2007 | FRANKFURT From The Economist print edition A forthright boss decides that small is not always beautiful after all WENDELIN WIEDEKING, the punchy boss of Porsche, the world's most profitable small carmaker, has often described his firm as a David amid the industry's Goliaths. In 2002 he published “The David Principle”, a book of essays ..